Facebook limits links to 2 per month: what this means for entrepreneurs

Picture this: you've written a new blog post, launched a promotion, and planned an event. Three posts with links you want to share on Facebook. But Meta says: you only get two. The rest? Only if you pay.

This isn't hypothetical. Meta is currently testing a system that limits business pages and professional accounts to 2 link posts per month — unless they subscribe to Meta Verified. In this article, we'll explain exactly what's changing, what it means for your marketing strategy, and how to deal with it smartly.

What exactly is the Facebook link limit?

Since late 2025, Meta has been testing a system that dramatically restricts external link posts. According to TechCrunch, professional accounts and business pages that don't pay for Meta Verified are limited to just 2 link posts per month.

That means: if you share a link to your website, web shop, or blog in the post itself, it counts. Do it more than twice a month without Meta Verified? Your reach gets heavily throttled or your post simply won't be shown.

What counts as a "link post"?

The restriction applies to links in the body of your post. But there are exceptions:

Links in comments: you can share unlimited links in the comments — these don't count
Links to Meta platforms: links to Instagram, WhatsApp, and other Facebook posts are exempt
Affiliate links: these are (for now) not counted

Why is Meta doing this?

The reason isn't surprising: Meta wants to keep users on the platform. As Social Media Examiner explains, this fits a broader trend where social networks are increasingly reluctant to send traffic to external websites. Meta makes money from ads and data — and that only works when users stay scrolling on Facebook.

It's also a way to push businesses towards Meta Verified: a paid subscription starting at $14.99 per month and going up to $500 per month, depending on the tier. Those who pay regain full freedom to share links.

How much does Meta Verified cost?

According to Inc. Magazine, there are multiple subscription tiers:

$14.99/month — basic package per profile (separate for Facebook and Instagram)
$50/month — expanded package with extra features
$150/month — premium package
$500/month — enterprise package

Note: you need a separate subscription for each page and profile. If you have both a personal profile and a business page, you pay twice. For many small business owners, that's a significant expense for something that was always free.

What does this mean for your marketing strategy?

The impact is significant, especially for entrepreneurs who use Facebook to drive traffic to their website. But it's not the end of the world — if you adapt your strategy.

1. Move links to the comments

The simplest adjustment: don't share your link in the post itself, but in the first comment. Most marketers in the community report that this works just fine and that reach is comparable. Make it a habit to write in your post: "Link in the comments" or "More info? See first comment."

2. Invest in link-free content formats

Carousels, videos, Reels, and images with text already perform better on Facebook than link posts anyway. Use these formats to get your message across and only refer to a link when absolutely necessary. Think about:

Carousels with tips or insights from your blog post
Short videos sharing the core of your message
Images with text that stand on their own as valuable content

3. Save your 2 link posts for high-impact moments

If you can only share 2 links per month, make them count. Use them for:

A product launch or major announcement
A limited-time promotion or discount campaign
A lead magnet or free tool that directly generates conversions

4. Diversify your channels

This might be the most important lesson: don't depend on a single platform. If Facebook restricts link sharing, it's time to invest more in channels you control — like your newsletter, LinkedIn, or Instagram (where links in Stories still work without limits).

Should you pay for Meta Verified?

That depends on your situation. For most small business owners, the answer is: probably not. The workaround via comments works fine, and for most SMEs, the cost of Meta Verified doesn't justify the returns.

But there are exceptions. According to Social Media Today, it could be worth the investment if you:

Have a high-converting landing page and can demonstrate that link posts directly generate revenue
Get lots of Reels views and want to include affiliate or product links
Use Facebook as your primary sales channel and can't afford to lose reach

What does this mean for the future of social media marketing?

The link limit fits a broader shift in social media marketing. Platforms increasingly want content to be consumed on-platform, rather than serving as a pass-through to external websites. This means the role of social media in your marketing mix is changing:

From traffic generator to brand builder: social media is increasingly a place to showcase your brand, rather than a source of website traffic
From link sharing to storytelling: content that stands on its own (video, carousels, text) takes priority over posts that send users elsewhere
From free reach to paid reach: platforms are increasingly pushing businesses towards paid options for basic functionality

How PostSimple helps in this new reality

With fewer opportunities to share links, smart content planning matters more than ever. You need to think ahead about which 2 link posts to use this month, and plan link-free content around them that builds your brand awareness.

PostSimple helps you do exactly that: plan your posts ahead across multiple channels, ensuring you have a good mix of link posts and link-free content. By planning your content in advance, you prevent wasting your precious link posts on less important messages.

Conclusion: adapt, but don't panic

The Facebook link limit is annoying, but not fatal. The smartest entrepreneurs adapt their strategy: they move links to comments, invest in stronger content formats, and diversify their channels. They use their limited link posts strategically for maximum impact.

The key insight? Social media is no longer a free pass-through to your website. It's a platform where you build your brand, develop relationships, and earn trust — and where you occasionally, very deliberately, share a link that matters.

Want to plan your social media content more strategically? Try PostSimple for free and make sure every post — with or without a link — has maximum impact.