--- title: "PostSimple vs a marketing agency: what costs less?" description: "Compare the costs of PostSimple with a marketing agency. Discover when an agency pays off and when an AI tool is the smarter choice for your social media." url: https://postsimple.app/en/blog/postsimple-vs-marketingbureau source: PostSimple (https://postsimple.app) language: en --- PostSimple vs a marketing agency: what costs less? ================================================== [ ](/en/blog) - Tips & Strategy ![PostSimple vs a marketing agency: what costs less?](/assets/blog/ot85ec1.webp) ![Wijnand Boerma](/assets/1591689876723.webp) [ Wijnand Boerma ](/en/auteur/wijnand-boerma)Product Designer 24 February 2026 As an entrepreneur, you face a choice: do you invest in a marketing agency for your social media, or do you use an AI tool like PostSimple? Both options have their pros and cons, but the difference in costs is striking. In this article, we honestly compare the two options and help you determine which approach best fits your situation. What does a marketing agency cost? ---------------------------------- The costs of a marketing agency for social media management vary widely, depending on the package, the scope of work, and the agency's reputation. According to [Sprout Social](https://www.sproutsocial.com/insights/social-media-marketing-costs/) and [Buffer](https://buffer.com/resources/social-media-marketing-cost/), these are the common prices in the Netherlands: - **Basic package (1-2 posts per week):** 500 to 800 euros per month - **Standard package (3-4 posts per week):** 800 to 1,500 euros per month - **Comprehensive package (daily posting + strategy):** 1,500 to 3,000+ euros per month On top of that, there are often one-time setup costs of 250 to 750 euros for setting up a content strategy and getting to know your brand. Some agencies also charge extra for photography, video production, or advertising campaigns. On an annual basis, you quickly end up at 6,000 to 36,000 euros or more, depending on the chosen package. What does PostSimple cost? -------------------------- PostSimple offers subscriptions starting at 15 euros per month for the basic package up to 49 euros per month for the most comprehensive package. With this, you can generate unlimited posts, design them in your brand identity, and schedule them directly on multiple platforms. On an annual basis, this means an investment of 180 to 588 euros. That is a fraction of what a marketing agency costs. The comparison at a glance -------------------------- Let's put the most important aspects side by side: Marketing agency PostSimple **Monthly costs** 500 - 3.000+ euro 15 - 49 euro **Annual costs** 6.000 - 36.000+ euro 180 - 588 euro **Setup costs** 250 - 750 euros None **Own control** Limited Full **Speed** Days to weeks Minutes **Brand consistency** Depends on agency Automatic **Flexibility** Contract-bound Monthly cancelable The advantages of a marketing agency ------------------------------------ A marketing agency is popular for a reason. There are situations where an agency truly adds value: - **Strategic advice** - A good agency thinks along about your positioning, target audience, and long-term strategy. - **Creative campaigns** - For complex campaigns with video, photography, and storytelling, you need specialists. - **Ad management** - Setting up and optimizing paid campaigns requires specific knowledge and experience. - **Full service** - If you really have no time to deal with social media, an agency takes everything off your hands. The advantages of PostSimple ---------------------------- PostSimple excels in other areas: - **Cost-efficient** - Up to 98% cheaper than a marketing agency for comparable output. - **Immediate results** - No waiting times. Generate posts in minutes, not days. - **Full control** - You determine the tone, the topic, and the schedule. No approval rounds or miscommunication. - **Consistent brand identity** - Your brand identity is automatically applied to every post, without you having to do anything. - **Scalable** - Whether you want to create 3 or 30 posts per week, the costs remain the same. - **Your voice** - Because PostSimple learns from your business profile, the content sounds like you, not like an external party. When do you choose an agency? ----------------------------- A marketing agency is the better choice when: - You have a large marketing budget and want to run extensive campaigns - You need high-level strategic advice - You need complex video productions or photo shoots - You manage advertising budgets of thousands of euros per month - You want multiple channels professionally coordinated When do you choose PostSimple? ------------------------------ PostSimple is the smarter choice when: - As an entrepreneur or small team, you want to keep control yourself - You want to post consistently without spending hours on it - Your budget is limited but you still want to look professional - You want to be able to quickly respond to current topics - You already know what you want to say, but need help creating it The hybrid approach ------------------- More and more entrepreneurs choose a combination: they use PostSimple for daily content production and engage an agency for specific projects, such as a brand strategy, a campaign around a product launch, or setting up advertisements. This way you keep fixed monthly costs low and only invest in an agency when the added value is clear. Conclusion ---------- The costs of a marketing agency are on average 10 to 60 times higher than PostSimple. That doesn't mean an agency is never worth it, but for most entrepreneurs who want to be consistently visible on social media, an AI tool is the most cost-effective solution. The question is not so much "what costs less?" but "what do I need?" If the answer is consistent, professional content without large monthly expenses, then PostSimple is the logical choice. #### You might also find this interesting [ ![LinkedIn strategy for entrepreneurs: how to become visible](/assets/blog/stockfotos/linkedin-business-professional.webp)LinkedIn strategy for entrepreneurs: how to become visible 1 April 2026 ](/en/blog/linkedin-strategie-voor-ondernemers) [ ![The impact of AI on social media marketing](/assets/blog/stockfotos/smiling-bearded-man-wearing-stylish-yellow-hat-businessman-holding-digital-tablet-using-laptop-small.webp)The impact of AI on social media marketing 1 April 2026 ](/en/blog/impact-ai-op-social-media-marketing) [ ![Social media strategy in 5 steps: from zero to visible](/assets/blog/stockfotos/034251cb-a1cf-4eb9-8e1b-fa80a9591ca6.webp)Social media strategy in 5 steps: from zero to visible 28 March 2026 ](/en/blog/social-media-strategie-5-stappen)